I am sure you all saw the new trend editions that are out (Wave goddess and Road Trip), which are fun and colorful as is the upcoming POP collection.
The name is kind of funky, but sure it goes well in the ear ;).
''Unique, trendy and full of effects: with the trend edition “yes, we POP!”, essence is offering versatile products for an effect-gel manicure with a true wow-factor in August 2014. Nail art is totally hip right now – especially with these nail pieces inspired by the modern, colorful and catchy world of pop art. There are so many ways to decorate your popular high-shine gel-finish in a creative way now! Bright colors, nail toppers, cool effects, funny symbols or nail foils – they are all just waiting to be applied on your gel nails. The basic products are absolutely essential for an exciting gel manicure – and now they’re available with an innovative 2in1 formula for the first time ever. With the 2in1 primer & cleanser and the 2in1 peel off gel base & top coat, it’s even easier to create your perfect gel manicure, which lasts up to 10 days. Of course, all of the decorations in this trend edition can also be used without a gel manicure – for endless nail styles!''
I find it very exciting because it is a nail art/polish collection. There are four nail polishes and one topper. I really like the turquoise nail polish, it seems like so much fun! And the bottles with those cute fonts! DAMN!
Then there are the nail art products. Some glitter, lots of rhinestones (hello neon!), a foil set and fimo clay designs plus a new brush which is a combination between a brush and a dotting tool. I find their dotting tools super helpful for nail polish cleanup ;).
And to top it off, for us gel polish fans there comes a revolutionary 2 in 1 base and top gel. I know Alessandro has a similar product, but Essence is cheaper and has a much more fun design ;).
And of course, a cute pink themed UV light. CUTE. I need it in my life.. ;_;
I am sure you can find the official descriptions on the Essence page (with the pictures), if not now then in half a month since this collection will be available in August 2014.